Role of Web Design in Driving Traffic

Role of Web Design in Driving Traffic

No doubt, speed and performance are the most important pillars of your website to drive the organic traffic, but you cannot just ignore the imperative role of web design in this regard.

Branding, business growth, profit and sustainability are some of the fruits of a great web design. Different studies have proved that a web design not only affect the traffic of a website, but it also profit of the business.

In this article, we will discuss some of the most important elements of a web design that plays very important role in gaining organic traffic from Google and other search engines.

A responsive web design that supports multiple screens and use of HTML5 and CSS3 can improve your website with a very little effort. You will get phenomenal results with these small improvements.

Easy Navigation

Google loves those sites that are easy to navigate. If a user feels lost while searching something on your website, you should think about redesigning it. A visitor will again visit your website if he finds his required information easily and quickly. So, make the navigation of your site as easy as possible.

Load time

A survey reveals that the visitor leave the site if it does not completely loads in 10 seconds. It means that if your website is slow and it takes more than 10 seconds to load, the visitor will leave it and move to another site. So, you have to make it sure that your website loads as quickly as possible.

There are certain things that slow down the website.

  • Large background image

  • UN-optimized large images within the website’s content

  • Unresponsive web design

  • Use of JavaScript

  • Pop-up banners

Once you are able to cope up with these issues your site will become super fast and you will start getting more organic traffic.

  • CSS3 background gradients are the ultimate replacement of large background images that slows down the website.

  • Replacing the large images with keyword oriented text can also decrease the load time of your site.

  • A responsive web design not only visualizes your site beautifully on all devices, but also increases the speed.

  • No doubt, JavaScript helps you to make your site attractive and beautiful, yet there are some limitations of using JavaScript. It slows down the speed and hides vital content from the search engines. Using CSS3 Instead of JavaScript can solve this problem.

  • Avoid usage of pop-up banners unless it is necessary.

By following these tips you can make your web design not only attractive, but also super fast.

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